Originally launched as a social marketing platform, Markethive is now in soft launch worldwide. It is positioned to become a powerful social marketing hub for online entrepreneurs and internet marketing enthusiasts who recognize the SEO advantages of an advanced blogging system combined with a robust RSS syndication engine.
The social platform is free to join. However, to access the full arsenal of marketing tools, users must complete a one-time credit card verification. The card is not charged, and this simple step significantly reduces trolls and spammers, a common issue on many free membership websites.
Few networking platforms allow users truly free access to highly integrated tools without hidden fees or later “gotchas.” Markethive is designed to be free for everyone, permanently. A notable aspect of Markethive is its sign-up process: new members join the social marketing platform exclusively through an existing social network account—currently Facebook, Google, LinkedIn, or Twitter. The system is highly encrypted and virtually impossible to hack because there is no traditional password; members log in using one of their personal social accounts.
With access to powerful marketing tools, users can execute campaigns that deliver real results. Equally important is the ability to keep all information and activities organized. Markethive’s features in this area enable users to design, launch, and manage professional-level marketing campaigns. Because there are different types of campaigns for different goals, a range of tools is available:
- Manage advertising vendor records.
- Create advertising co-ops with groups of members.
- Establish tiny URLs for specialized use.
- Define sophisticated website rotators to distribute leads.
- Track websites on an asset map.
- Monitor and evaluate keyword terms.
- Manage and verify backlinks to websites.
Regardless of the type of marketing a user chooses to pursue, these tools help expand the reach and effectiveness of their efforts and ultimately increase results.
Powerful Pre-Built Lead Capture Pages
A well-designed lead capture page can be the difference between a strong response rate and virtually no sign-ups at all.
After investing significant time and effort in lead generation and then presenting a marketing message to prospects, it is critical to direct them to a page that produces the highest possible conversion rate.
The components of an effective lead capture page are straightforward: a strong headline, a compelling video, concise yet motivating body copy (text), and a form to capture the visitor’s information.
The goal is to provide prospects with just enough information to motivate them to sign up—and nothing more. The primary objective is to capture their data so that follow-up can occur by phone and through future emails, newsletters, and additional marketing messages. If the page reveals too much information, prospects have little reason to complete the form and may be lost forever.
Lead capture pages in Markethive are pre-built based on proven results, yet fully customizable so that users can tailor the content to each specific marketing campaign. After configuration, users simply click a button to download the file, place it on their own website, and any leads generated are automatically captured by the Markethive system.
A common question with any “all free” platform is how it plans to survive and thrive. Markethive is designed to be supported through advertising revenues, similar to many major social networks. Today, the value of a social website is often measured in “eyeballs”—the volume and quality of user attention—because that represents the potential for internal advertising revenue.
During this exciting early stage, new members who believe that Markethive will grow and become widely recognized can take advantage of the “Alpha Founder Promotion.” Limited to only 1,000 individuals, this lifetime limited partnership offers significant benefits in terms of shared revenues and advertising credits.
Configuration and content management for capture pages, blog scripts, feed scripts, and forum scripts—which users upload once to their own servers—are all handled centrally within Markethive. After the initial upload, all editing and updates are managed through a user-friendly, intuitive remote terminal inside the platform.
Markethive’s CAN-SPAM Compliance framework supports high deliverability for free, unlimited autoresponder emails that can be configured within the capture page system. For compliance and quality purposes, it is neither allowed nor technically possible to upload external lead email addresses or data.
Marco Ferrari, Markethive B.O.D.
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