Seeking to Increase the Number of Conversions (Opens and Sales) To increase conversions and sales, it’s important to make sure that your subscribers open your emails right away. One effective approach is to train your readers to open the emails as soon as they receive them, even though it may seem a bit deceptive.
To begin, you are already aware that paying clients are worth a great deal more than people who are looking for freebies. Therefore, why not make an offer to those who are looking for freebies that even they will be unable to refuse?
Also, while you are doing that, why not try to convince them to open (and read) your emails?
This is how it works: Every few days or every few emails, you have one of your links go to a fabulous deal that costs either $1 or $5, but it is only available to the first x amount of people who click on it.
This could be an item that is usually sold for a higher price, a product for resale, something you no longer sell, or anything else that still has value. You can use it as long as it keeps its actual value.
Your connection can be visible or hidden. For example, you could send an email promoting xyz goods, but the link in the email would take the recipient to your special offer until it was no longer available, at which point it would redirect them back to the xyz offer. Make sure to include a prominent link to the offer mentioned in the email on the page dedicated to your special offer.
Those who received the special offer can be congratulated the next day. You can also remind other readers that they can get the discounts if they pay attention and act quickly.
Your readers must always be ready to find these discounts by opening your emails and clicking on your links. This will help you succeed.
It’s even possible to be devious. It is possible to direct the link to the location that you specify it will go, but you should also include an Easter egg on the page that leads to the unique offer. It is possible that they will be able to locate it if they read your email.
Seeking to Increase the Number of Conversions (Opens and Sales)
There’s a decision to make. By offering special deals, you’re teaching your readers to anticipate discounts and to frequently open your emails and click on the links. This can boost email engagement, but it may decrease the revenue you earn from each interaction a bit. Think about it, if you’re okay with this trade-off.
“It’s very probable that you’ll make more money as more people open, read, and click on the links in your emails. This will increase sales for all the products you promote, not just the ones currently on sale.”
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